Finderly mark Finderly
Seed pitch · 2026
AI home improvement, built in Texas

Snap it.Fix it.

Point your phone at a home problem. Get an answer or a vetted pro in seconds.

Finderly app icon
AI Vision Technologies, Inc. · Austin, TX
Confidential and for discussion only
The problem

Homeowners are stuck between DIY guesswork and a frustrating quote process.

01

No upfront pricing.

02

Spam after one click.

Legacy lead-gen sites sell your number to ten contractors. Your phone rings for a week.

03

Matching is outdated.

Long forms, slow callbacks, stale availability. The web has moved on; home repair hasn't.

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Our solution

  • Instant AI diagnosis. Snap a photo or short video; get a fix with localized pricing.
  • DIY first. Step-by-step guidance for the jobs you can handle yourself.
  • Direct connection. When you need a pro, we hand you off to a vetted one nearby. No phone-tree spam.
Phone scanning a leaky faucet
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Product

One workflow: scan, identify, fix or hire.

01
Scan

Point your phone at the problem.

Photo or short video. Works on the leak, the breaker box, the cracked tile.

02
Identify

Get a diagnosis with local pricing.

What's wrong, what it costs, what parts you'll need. Trained on real repair data.

03
Fix or hire

DIY guide or a vetted pro nearby.

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Where it lives

Mobile-first, because the problem appears at home.

iOS Android Web
9:41 ●●● ◔ ■
Good morning, Sarah
What's on your list?
Search a problem or pro…
Leaky faucet scan
Ready to scan
Scan a problem →
Leak under sink Broken outlet Cracked tile
Home Projects Pros Account
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Market

A trillion-dollar DIY market, with the gap to a pro still wide open.

$1T+
U.S. home improvement & repair spend, with DIY growing fastest.
Homeowner-occupied U.S. households 83M
Average projects per home, per year 2.5×
Service jobs still booked offline 76%
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Business model

We make money on leads, on jobs, and on the homeowner side.

$30+per qualified lead, paid by pros

Lead generation.

Pros pay only for warm, ready-to-book homeowners. No buying cold lists.

5–10%commission on completed jobs

Job commission.

When work closes through Finderly, we share the upside with the pro and homeowner.

DIY+premium, tools, partnerships

Homeowner subscription.

Unlimited scans, project history, warranty tracking, and part-supplier partnerships.

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Competition

Competitors lead with forms. We lead with answers.

Angi · Thumbtack YouTube · DIY blogs Finderly
Starts with A long quote form A search box and 20 tabs A photo of the problem
Time to first answer Hours to days 10+ minutes of reading Under 30 seconds
Pricing visibility After contractor callback National averages, no local data Localized estimate up front
Homeowner experience 10 calls from 5 contractors Self-serve, no handoff One vetted pro, on your terms
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Why now & why us

We narrowed from general AI to a focused home-repair wedge.

v1
2023

General-purpose AI assistant.

Strong tech, no clear wedge. Users loved the model — but never came back twice.

v2
2024

Marketplace experiments.

Tested Angi- and Uber-style service flows. Found the leverage was in diagnosis, not matching.

v3
2025–now

Finderly: scan → fix or hire.

Built around the moment a homeowner notices something wrong. UX-led, research-validated, and shipping.

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Team

Shipped at MIT, Google, Meta, PayPal, eLocal.

KA
Founder & CEO
Kiarash Adl
MIT engineer · Google Search
AM
Strategic advisor / COO
Andrew Maxwell
12 years at eLocal
AM
Lead UX research
Aileen Medina
Meta · PayPal · Macy's
WW
Software engineer
Will Worrell
Colgate University
JR
Senior designer
Joel Ryerson
Corporate Couture · StartupOS · Robert Half
LP
Marketing advisor
Lindsey Pendleton
Brown · Parade · Zoom · IFTTT
ME
Senior designer
Marcos Eirin
Audi Canada · TD Bank · Unilever
RC
Legal
Robert Coulter
University of Chicago
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Roadmap

Texas first. Then regional. Then national.

Phase 1
Year 1

Prove the wedge.

500–3Kleads / month

$15K – $105K monthly revenue from lead-gen alone, before commission.

Phase 2
Year 2–3

Expansion.

Replicate the proven model across the nations and services. High-margin growth with minimal overhead the marketplace runs on software.

Phase 3
Year 3–5

Contractor Marketplace.

AI contractor onboarding in all categories for a matching commission.

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Finderly mark Finderly
Snap it. Fix it.
“

Home repair, simple, transparent, trusted.

Our mission is to make life better for the people who own and care for homes.
Finderly app icon
Finderly
Snap it. Fix it.
Snap it.
Fix it.
· Finderly · Austin, TX ·
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Contact kiarasha@alum.mit.edu
Raising Seed · Austin, TX